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Don’t Write it Down?

What entrepreneur hasn’t been told of the need for a written business plan? But most, when asked whether they have one, would cast a guilty look at their shoes. Well…… Julian Lange author of  research at Babson College Massachusetts, regarded as having one of the top entrepreneurship programs in the United States, finds no statistical correlation between a startup firm’s ultimate revenue or net income and the supposedly requisite written business plan. “Some of the heroes of today’s would-be entrepreneurs, such as Steve Jobs, Bill Gates and Michael Dell,...

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The New Scarcity Challenge

 It is a new year  rife with resolutions. How about one that we  can  all follow through on?  Why? because this resolution is a  mental scenario or  strategic game.  It is not about not doing something ( eat less sweets, less fried food, less beer) it is about thinking and doing something you are already showing up to do… Work. There won’t  be any “Reality” TV about but you can pretend you rise to the top and win a million dollars. ( Because you just might make it instead)  Think about SCARCITY, in your target market, for this scenario we will define it,...

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What is in a name?

  Several times in the past 3 weeks I have advised clients to consider changing the business name of their start-up ventures. None of them did. There were a number of reasons I made this suggestion but for the most part, it boils down to marketing. I don’t make suggestions like this lightly. I know that most people have chosen their business name long before they work out the details of how the business will operate. A few have even chosen the name before they knew what type of business they were going to run under it. And that highlights the problem. Business proponents tend to be...

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Talking to the Tax Man About Poetry

Neighbours, I work in an office at 57 Napier Avenue And say to myself… You have a responsible job havenue? Why then do you fritter away your time on this Doggerel? (Or better yet Douglas..why would you use a noun from the 14th century, meaning “of low literary value” to articulate a point?) In speaking with an old friend the other day, who happens to be a communications professor now, the topic of  “new speak” or  the short messaging in social media and the smart phone world,  inevitable came up.  Speaking generally  we came to the conclusion that there is,...

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Deep Phobias, Hockey Masks and Customer Service

  Ahhhhhh……Friday the 13th! Besides being intrinsically linked with homicidal maniac Jason, Friday the 13th is also dreaded by many as one of the unluckiest days on the calendar. In an odd juxtaposition, it is also viewed as a great day to have a party if you are, say, the proud owner of a motorcycle with an affinity for the Port Dover area.   And other than a slew of interesting, sometimes tragic, events that have occurred on Fridays the 13th throughout  history(No! I was NOT born on this day!), what does the 13th have to do with operating a successful small business?...

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