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Seasonals Garden Decor & Unique Giftware

A Change of the Seasons

Seasonals Garden Decor & Unique Giftware changes with the seasons, making it
easy to find something for your home or garden every time you visit.

(pdf version of this article)

For the last ten years, Carla Goodfellow and her husband have owned Goodalt Landscape Designers. After finishing a landscape installation for a customer, many would ask where they could find a bird bath or other garden decor. As a result of this, they built a shed beside their house at 294 Main Street in Exeter where Goodfellow has run Seasonals Garden Decor & Unique Giftware the last five years. She says she kept finding more and more decor which she liked and they started to run out of space in the shed. In turn, they renovated their house to be the new store and found a new home to live in.

Although Seasonals still looks like a quaint yellow brick house, you will be amazed at how much home and garden decor there is inside; it starts before you even open the front door and continues into the back yard. Once the snow disappears, customers can enjoy the beautiful gardens in the back yard which aren’t noticeable from the street. Customers can browse through and get ideas for their own gardens. Goodfellow displays merchandise throughout the gardens to give you a sense of what it would be like in your own.

Goodfellow describes her merchandise as, “Garden and home decor and giftware that has a casual rustic elegance to it. Whether your decor is country, traditional or contemporary there is something for everyone.”

One of Seasonals best sellers is reed diffusers which are made from a non-alcohol based oil. When you walk into Seasonals, immediately
the smell will intrigue you. The scents, which are open for display, spread through the entire store. Although they’re not a heavy or too strong – they’re noticeable, yet light. Goodfellow says another popular product at Seasonals is wall decor, “There are architectural pieces in many shapes and sizes as well as dragonflies, butterflies, flowers, stars and more.”

Seasonals offers different lines of Canadian made products. Dragonfly Pottery is one of Goodfellow’s favourite local products which is a beautiful blue/grey shade of handmade pottery produced in London. “Customers not only love the dragonfly design,” says Goodfellow, “But also the practicality of the line which is dishwasher, oven and microwave safe. And because it’s made in London, people like it more.” Another line is Country Affair Candles which Goodfellow says despite carrying another candle line, customers still love the Canadian made product.

“Because our name is Seasonals, we change the store for each season,” says Goodfellow. In early Spring there is a lot of Easter and Spring merchandise on display. “As the gardeners begin to play, our garden product arrives. The decorative home and garden decor pieces make great Mother’s Day gifts.” In July and August they start to bring in Autumn decor, “We have beautiful wreaths, garlands and decorative pumpkins to decorate for the entire Fall season,” says Goodfellow, “Although we do offer decor for Halloween, we focus more on quality products for Fall and Thanksgiving decorating. Mid-October we switch to Christmas and the whole store is transformed into a Christmas wonderland. We have decor to turn any house into a beautiful, festive home.” Seasonals also carries Christmas tree ornaments and great unique gifts.

“Other businesses in Exeter say they get a lot of out-of-town customers, but I try to focus in the community. So I’d say my business is heavier on the local support,” says Goodfellow. She says that she does notice more out-of-towners when tourist season picks up.

Customer service is important at Seasonals and it’s one of the first things Goodfellow teaches her employees, “If I have anything else for you to do, whether it’s unpacking orders or cleaning or anything, the customers always come first. So make sure you stop and greet your customers but don’t be pushy. Let them know you’re here if they need you.”

Goodfellow enjoys being a part of her community. She is in charge of the Beautification Committee for the Exeter BIA and hopes to take part in other local initiatives. “I think it’s important, especially for me as a business owner, to try and support other local businesses so we can support each other,” says Goodfellow, “I think it just helps provide a sense of community and helps keep your own community striving and strong.”

Once the gardens are open in the spring, “It’s more of a destination than just a place to shop, says Goodfellow. So the next time you pass by 294 Main Street, Exeter and you think it’s just a cute yellow brick house, think again and stop in to enjoy the change of the seasons.